Life Vs. Business Vs. Executive Coaching
What are the 2 dimensions?
Focus of change – whom or what you want to change ?
![[OWN ILLUSTRATION] Icon_Change-Coaching](https://coach-in-business.com/wp-content/uploads/2018/10/Icon_Change-150x150.png)
Scope of the outcome – How is success defined?
![[OWN ILLUSTRATION] Icon_Outcome](https://coach-in-business.com/wp-content/uploads/2018/10/Icon_Outcome-150x150.png)
Overview Life-, Business-, Executive Coaching
Life Coaching

Focus on who you are
impact of “who you are” on action & subjective results.
Business Coaching

Focus on what an individual/group thinks/does in business setting
impact on objective business goals
Executive Coaching

focus on individual aspects of an executive
Improve leadership effectiveness
achieving a change external beliefs and behaviors but sometimes in internal beliefs
Life Coaching
Illustration of a life coaching situation

Focus of change – whom or what you want to change ?
![[OWN ILLUSTRATION] Icon_Change-Coaching [OWN ILLUSTRATION] Icon_Change-Coaching](https://coach-in-business.com/wp-content/uploads/2018/10/Icon_Change-100x101.png)
internal change of the client
Scope of the outcome – How is success defined?
![[OWN ILLUSTRATION] Icon_Outcome [OWN ILLUSTRATION] Icon_Outcome](https://coach-in-business.com/wp-content/uploads/2018/10/Icon_Outcome-100x101.png)
individual objective, subjective goal
Life Coaching
Business Coaching
Illustration of a business coaching situation

Focus of change – whom or what you want to change ?
![[OWN ILLUSTRATION] Icon_Change-Coaching [OWN ILLUSTRATION] Icon_Change-Coaching](https://coach-in-business.com/wp-content/uploads/2018/10/Icon_Change-100x101.png)
external behaviour and beliefs in a business setting
Scope of the outcome – How is success defined?
![[OWN ILLUSTRATION] Icon_Outcome [OWN ILLUSTRATION] Icon_Outcome](https://coach-in-business.com/wp-content/uploads/2018/10/Icon_Outcome-100x101.png)
measurable and therefore objective, business improvement
Business Coaching
Focus of change – whom or what you want to change ?

focus on business improvement
Change in external behavior & beliefs in business setting
individuals and groups are both a target of business coaching
Scope of the outcome – How is success defined?

business improvement should be measurable and is therefore objective
Performance might be an inner team thing or an objective on organizational level
Examples: change in strategy, in organization or in performance.
Executive Coaching
Illustration of an executive coaching situation

Focus of change – whom or what you want to change ?
![[OWN ILLUSTRATION] Icon_Change-Coaching [OWN ILLUSTRATION] Icon_Change-Coaching](https://coach-in-business.com/wp-content/uploads/2018/10/Icon_Change-100x101.png)
personal development of the executive in a business setting
Scope of the outcome – How is success defined?
![[OWN ILLUSTRATION] Icon_Outcome [OWN ILLUSTRATION] Icon_Outcome](https://coach-in-business.com/wp-content/uploads/2018/10/Icon_Outcome-100x101.png)
improvement of the executive’s objective performance
One of the most mentioned buzzwords is “effectiveness”
Executive Coaching
Focus of change – whom or what you want to change ?

what you do and what you have on an individual level
Executive and his/her performance in focus
improvement of the executive’s objective performance
Personal development of the executive will lead to improvement of an organization
a top-down business approach
Scope of the outcome – How is success defined?

Executive‘s objective performance
One of the most mentioned buzzwords is “effectiveness”
Effectivess = rate between the target outcome and the current outcome, caused by current actions of the executive.
you might as well touch personal aspects of an executive’s life
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